Meet our 40 Under 40: The creative entrepreneur who ‘rewires culture’
For the next two weeks, InDaily will take a closer look at some of the 2025 40 Under 40. Today, meet the winner of the Creative Thinker Award.
Stavroula Adameitis likely needs no introduction because her clothes do that job for her just fine.
Adelaide-born Adameitis recently returned from interstate to Adelaide to set up a Frida Las Vegas shop in her hometown.
Adameitis’ designs are known for showcasing her love of technicolour, Australian kitsch, pop culture, ‘80s glamour and bogan customs.
Since her return home, cocktail events have become seriously colourful with many people slapping on a Frida Las Vegas kaftan to catch eyes and turn heads.
Recently, Adameitis launched a new initiative called the SA Futures Agency, where she’ll be helping drive the state forward with a very colourful perspective.
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Adameitis was the winner of the Creative Thinker Award, presented by KWP+Partners.
KPW+Partners managing director and 40 Under 40 judge Sam Davies said the award recognised “individuals who think differently, act bravely, and use creativity as a force for progress in their filed”.
“Tonight’s winner reminds us what real, raw human creativity looks like,” Davies said at the awards night.
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“She doesn’t follow trends; she rewires culture. She’s transformed Australian suburbia from the 80s and 90s into a global design language.
“She’s made Adelaide brighter, bolder, and a hell of a lot more fun.”
She joined a cohort of 39 other inspiring young leaders aged under 40 at a gala dinner in June.
Read all about the 2025 40 Under 40 here.
